Act. N° 3. Biography Of Philip Kotler

       Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

       He received his master's degree at the University of Chicago and his PhD at Massachusetts Institute of Technology, both in economics. He did postdoctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago.

       Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and Marketing: An Introduction and they are also widely used in the world.

       Kotler developed new concepts in marketing including demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.

       Kotler has been consulted by many large companies, including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung,Coca cola, Hyundai and Motorola — in the areas of marketing strategy, planning and organization, and international marketing.

        He presents seminars in major international cities around the world on the latest marketing developments to companies and other organizations.

1. Idea General del Texto.

    Breve Biografía de Philip Kotler.

2. Palabras que se repiten.

    is, the, his, Marketing, and, in, at, of, he, international.

3. Palabras que se parecen al español.

   Chicago, International, University, economics, postdoctoral, mathematics, Professor, Distinguished, Introduction, Principles, include, gradúate, concepts, Incorporate, Innovation, Dsitribution, Promotion, Analyzing, Strategy, Organization, Companies.

4. Cuales son las palabras en negrita, el título, subtítulo, gráficos que te ayuden a entender el texto.

    Philip Kotler (Título).

    Imagen del Autor Philip Kotler.

5. De que se trata el texto? Lee el primer párrafo y el último para las ideas del párrafo.

    Sobre sus estudios y desempeño de sus teorías y conceptos como consultor en empresas de marketing.

6. Cuando Nació Philip Kotler?

    He was born in May 1931

7. Qué libros se mencionan de Philip Kotler?

    Marketing Management and Principles of Marketing and Marketing.

8. Cuales son las compañías que han tomado a Philip Kotler como consultor?

    Algunas de las compañías son: IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, Samsung, Coca-Cola, Hyundai and Motorola.

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Text and Image: http://en.wikipedia.org/wiki/File:Kotler-DSC_0510.jpg