Act. N° 4. Leadership

Patrones de Organización de un Párrafo

A. Seleccione un texto relacionado con su área de experticia lea el texto y extraiga las definiciones y los marcadores del discurso.

           Marketing is defined by the American Marketing Association (AMA) as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as "a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches".

           Definicion: Marketing

           Marcadores de Discurso: Isdefined by

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Text: http://en.wikipedia.org/wiki/Marketing


B. Seleccione otro texto relacionado con su área de experticia y extraiga las palabras claves, diga si son de instrucciones, o de secuencia u ordenamiento del tiempo. Marcadores de Tiempo, Tipo de texto, Idea general del párrafo.

Leadership

Rise of alternative theories

In the late 1940s and early 1950s, however, a series of qualitative reviews of these studies (e.g., Bird, 1940[8]; Stogdill, 1948[9]; Mann, 1959[10]) prompted researchers to take a drastically different view of the driving forces behind leadership. In reviewing the extant literature, Stogdill and Mann found that while some traits were common across a number of studies, the overall evidence suggested that persons who are leaders in one situation may not necessarily be leaders in other situations. Subsequently, leadership was no longer characterized as an enduring individual trait, as situational approaches (see alternative leadership theories below) posited that individuals can be effective in certain situations, but not others. This approach dominated much of the leadership theory and research for the next few decades.

        • Marcadores de Tiempo: early 1950s, the next few decades,
        • Tipo de texto: Secuencial.
        • Idea general del párrafo: Observar los diferentes rumbos drásticos que ha tomado las teorías alternativas del liderazgo a través de los años.
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Text:http://en.wikipedia.org/wiki/Leadership